If you lose your buyer on the homepage within that 8 seconds, you can guarantee that they will be purchasing elsewhere. Renogy wants any visitor — whether new or returning, solar energy expert or novice — to find what they are looking for easily on their site. Also, the blog posts are very well done and seem worth reading, which is rare for this kind of site! Layering as a category is clever, too.
Optimizely provides a list of elements a great homepage should include , such as:. The following brands have done a great job of implementing these and other conversion optimization tactics on their homepages. They allow users to browse by various categories or their top products quickly and easily on the homepage. I focused on having. This site showcases great use of bright product photos combined with lifestyle shots encourages visitors to explore and click around.
Best Homepage Design Finalist. We used Stencil and partnered with a local Austin design Studio, Foda, to create a super simple, clean and modern site that exhibits the feel of the product and packaging.
This is such a clean design. They make nut milks and deliver them. Signal Boosters designed their homepage with its target audience in mind, aiming to answer their key questions as quickly as possible. We decided to redesign the website with the focus on business instead of consumer and service instead of products. The new site benefits from the new Stencil theme from BigCommerce which is more responsive than the old theme. The new design and development of SignalBoosters.
Of all the finalists in this category, this is the only one that really clearly and effectively communicates who they are and what they do. Physiq Apparel creates a homepage that guides visitors to the right shopping experience, and uses great lifestyle and product photography to convey its brand style. A smooth customer experience, review backed products, social media implementations and innovative features such as bundled products and free chocolate at the shopping cart.
A lot of the work has involved building custom applications utilising the Bigcommerce API to achieve the functionality we want to offer our customers.
This site gets right into a product grid which is clean and makes it very obvious what I can do here: Best Customer Experience The customer experience includes the main ideas touched on earlier regarding non-amazon shoppers. This is important for store owners to consider because a unique, great customer experience is what will help keep yours visitors and customers coming back. There are several ways to improve the customers experience by using consumer data , and a few of our merchants have achieved this in some innovative ways.
I believe that BigCommerce is allowing our site to grow into a landing page for children of all ages to have fun and feel creative! Best Customer Experience Finalist. Rusty Surfboards has a hard task: We created a consistent branding experience throughout the website, using the bigcommerce platform and have seen an upward trajectory on all fronts, but more importantly, on the sales front.
They also enable their customers to discover various science projects they can do with their families and students. After evaluating other mid-market ecommerce platforms and ways to reduce technical debt, Home Science Tools decided on a BigCommerce redesign. Groove created a responsive and engaging site to showcase product categories and content, and introduced custom elements like Shop by Age and Gift Selector to help users quickly navigate to products that meet their needs.
Well organized categories make it easy to discover new projects and learn about different areas of science. A beautiful homepage design is just the beginning.
Good content with photos and a cool comparison tool! KOI Computers wanted to improve their site experience for a technically driven target audience. This meant improving their site architecture and how they shared their value proposition.
Our designers took on the challenge to redesign the whole website and add helpful elements to overcome these issues. We added a video on the homepage, a new style of accordion slider, and highlighted the solutions KOI Computers provided. These changes made a huge impact for us. While some aspects of visual design seem a bit familiar, the overall aesthetic does seem to be a good fit for its targeted audience. Renogy wants any visitor — whether new or returning, solar energy expert or novice — to find what they are looking for easily on their site.
Renogy has used BigCommerce to provide customers with an engaging and attention-grabbing online shopping experience since The homepage of the store showcases various products and offers that we believe customers would be most interested in. Our visitors can immediately lock on a category of products, without having to search through the entire website. And, we have a more extensive product toolbar which is meant to assist customers who really know what they are looking for.
It may sound cliche at this point, but the best approach is to keep it simple. Minimal interface design and streamlined calls to action are what make conversion happen. In this day and age especially, people are strapped for time and mental real estate. Make it clear and simple for people to get the message you are trying to get across. What are you selling? Stick to the bare essentials and design accordingly with less.
It sounds simple but striking the perfect balance between call to action, design, and product details can be quite difficult — but achievable. Conversion is really about satisfaction.
Assuming usability is accounted for in your storefront, the key is to triple check with customers that your value prop is as relevant today as it was yesterday, and then use design and content to spotlight the celebration of that story.
Successful store owners create long term growth and success by creating a unique buying experience that cannot be replicated. Customizing your store creates a barrier to entry that protects you from your competitors. Store owners that invest in their own webstore today will own the future of ecommerce.
The first focus of your design should be to communicate with your customer as clearly and simply as possible. Be a smart ass, be creative, think out of the box, but make it simple, make it understandable for the wider audience. The UX is the most important factor. It is a complex, but the design comes first. The customer buys with his eyes.
Happy customer, happy business owner. At the end of the day, only this matters. Second, know that design is an evolutionary and iterative process that never truly ends. There is always room for improvement. The number 1 piece of design advice we give our clients is to showcase beautiful and luxurious photography.
This includes product, lifestyle and general stock photos. You could take apple. You have a really great UI with a poor visual appearance. When consumers can relate to a high quality visual of a product being used, or a scenario shot, the chances of them pursuing further into purchasing is promising. We recommend to showcase beautiful, luxurious photography through home page elements, this can include marketing banners hero , interactive tile hover-overs, social feeds or product and category call outs.
If you lose your buyer on the homepage within that 8 seconds, you can guarantee that they will be purchasing elsewhere. Steer clear of blindly implementing ecommerce received wisdom, and constantly seek first-hand, verifiable and repeatable customer data and feedback to fuel your decisions around customer experience and design. The answer to great design that converts is to create what the customer wants.
Without a brick and mortar storefront, every pixel of your site should reflect your personality. Invest in owned creative assets, follow a dedicated style guide and leverage product and lifestyle imagery for a consistent and engaging user journey. My 1 piece of design advice for increasing conversions for online businesses, is getting the customer to the product page in the least amount of time and clicks possible. This can be achieved by having clear and concise categories on your homepage with minimal text.
A well designed website will lead to higher conversions because it demonstrates to your customers that you have high quality products or that you are a knowledgeable leader in your industry through showing not telling. The search box is a good example of this, as are things like related product recommendation blocks and filters, particularly on very design-orientated sites such as luxury or fashion stores. Checkout " Design International " for further languages.
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